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capitalization best practices on Text Adverts

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi there, 


Can someone tell me if capitalization best practices on Text Adverts. 


I thought it was best practice to start every word in an advert with a capital letter ?


Trying to find an article to stat why for a client   




1 Expert replyverified_user

capitalization best practices on Text Adverts

Rising Star
# 2
Rising Star

Hi Alex,


With the new expanded ads, in my opinion regular sentence text works best in the description, while capitalising each word in title (except for word like "and" and "a").


Others might have a different opinion.


Any article you find on this should be recent to cover the new ad format.