Will working with a marketing team using their own account negatively impact our rank?[ Edited ]
January 2017 - last edited January 2017
We have just started working with a marketing team and they want to use their own google adwords account to set up the ads etc for our company however we already have an adwords account linked with all our various google sites (analytics, properties, google plus etc). Will cancelling our adwords account negatively impact our ranking?
Re: Will working with a marketing team using their own account negatively impact our rank?
Hello @Interiors with E;
A few issues here:
1. It is not recommended to let others run campaigns on your behalf using an account you don't have access to, and you don't own. If something goes wrong with the campaign and the domain is disabled, you have no control on fixing the issue. (Because the account is not under your control)
2. An agency should link an account to their manager account and unlink as agreed. The account is owned by the business. The agency is an account manager. Let's say you wish to terminate the contract how can you assure that the campaign can be exported back to you "as is"? A good practice is to let the agency mange the campaign without gaining ownership of the account. (A side note: make sure that there is a clear contract about fees, services included and termination procedure)
3. And lastly, If you have currently good account performances, closing the account and starting from scratch is not recommended. History does play a role in AdWords, especially good past performances...
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