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Will working with a marketing team using their own account negatively impact our rank?

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# 1
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We have just started working with a marketing team and they want to use their own google adwords account to set up the ads etc for our company however we already have an adwords account linked with all our various google sites (analytics, properties, google plus etc). Will cancelling our adwords account negatively impact our ranking?

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Accepted by topic author Interiors with E
January 2017

Re: Will working with a marketing team using their own account negatively impact our rank?

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# 2
Top Contributor

Hello @Interiors with E;

A few issues here:

1. It is not recommended to let others run campaigns on your behalf using  an account you don't have access to, and  you don't own. If something goes wrong with the campaign and the domain is disabled, you have no control on fixing the issue. (Because the account is not under your control)

2. An agency should link an account to their manager account and unlink as agreed. The account is  owned by the business. The agency is an account manager. Let's say you wish to terminate the contract   how can you assure that the campaign can be exported back to you "as is"? A good practice is to let the agency mange the campaign without gaining ownership of the account. (A side note: make sure that there is a clear contract about fees, services included and termination procedure)

3. And lastly, If you have currently good account performances, closing the account and starting from scratch is not recommended. History does play a role in AdWords, especially good past performances...

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
Solution
Accepted by topic author Interiors with E
January 2017

Re: Will working with a marketing team using their own account negatively impact our rank?

Top Contributor
# 2
Top Contributor

Hello @Interiors with E;

A few issues here:

1. It is not recommended to let others run campaigns on your behalf using  an account you don't have access to, and  you don't own. If something goes wrong with the campaign and the domain is disabled, you have no control on fixing the issue. (Because the account is not under your control)

2. An agency should link an account to their manager account and unlink as agreed. The account is  owned by the business. The agency is an account manager. Let's say you wish to terminate the contract   how can you assure that the campaign can be exported back to you "as is"? A good practice is to let the agency mange the campaign without gaining ownership of the account. (A side note: make sure that there is a clear contract about fees, services included and termination procedure)

3. And lastly, If you have currently good account performances, closing the account and starting from scratch is not recommended. History does play a role in AdWords, especially good past performances...

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Will working with a marketing team using their own account negatively impact our rank?

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# 3
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Thank you for your help @MosheTLV