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Why the campaign advertisement is showing with longer headline?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I have in campaign Keyword insertion funciont. Headline is  {KEYWORD Vairavimo Mokykla Kaune} and the advertisement in Google Search showing  "Geriausia Vairavimo Mokykla Kaune" why it's 33 symbols, headline can be only 30 symbols?

Why the campaign advertisement is showing with longer headline?

Explorer ✭ ✭ ✭
# 2
Explorer ✭ ✭ ✭

Hi,

 

Google has not changed the Characters Limit of the ad or exceed it, it's just a new way to show your ads.

Google Will Combine your headline Line 1 and 2 to make it more useful.

 

Reference: https://adwords.googleblog.com/2011/02/longer-headlines-for-select-ads-on.html

 

Thanks,

Aslam