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Where's the Basic Menu?

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# 1
Visitor ✭ ✭ ✭

When I login to my Adwords account it takes me directly to the First Campaign setup screen. I don't see the main menu, Reporting, Tools, etc. 


I'm trying to get to the keyword planner tool to find search volume but my screen doesn't look like the instructions in help screen. 


1 Expert replyverified_user

Re: Where's the Basic Menu?

[ Edited ]
Top Contributor
# 2
Top Contributor

both an active campaign (paused or running) with a budget

and proper, valid, billing information are required to use the
keyword-planner -- the cost of a running campaign is per-click.


(a) if the account has been fully created and the entire
sign-up flow has been completed, including billing details
and a campaign then, the tools-tab should appear atop the
main menu-bar, aside home, campaigns, and opportunities --
keyword-planner will then be under the tools-tab:


note that if a managed-account (my-client-center) is being used then,
a client-account must be created (linked) and selected first, before
the tools-tab will appear -- these are account/campaign specific tools.


importantly: to not be charged, be absolutely certain that all campaigns
are paused; otherwise, the advertising-clicks will be continually charged --
no matter how well or poorly designed the advertising campaigns may be.


also importantly, most keyword-planner features require an ad campaign
with a budget to help calculate accurate and appropriate information.


exact steps on how to pause (suspend) or remove a campaign are currently here:


(b) however, if an account has been fully created and the entire sign-up-flow
has been completed, including a (paused) campaign and proper billing details,
but the keyword-planner still cannot be accessed or an issue still exists then,
a support-specialist may be contacted directly --


(c) otherwise, keyword-planner is mainly for paid advertising, specific
ad-campaign research -- not for general or aggressive search-term,
search-ranking, search-engine-optimization, or any related analysis.


ad-bids, campaign budget, type of product or service, customer behavior,
overall account performance over time, clicks, impressions, targeting,
advertising spend in relation to google's recommended ranges, how the
tool is used, usage frequency, past or future-expected trends, and many
other advertising related actions, may statistically skew, or temporarily

inhibit, actionable keyword-planner results.


keyword-planner offers the following features for paid-advertising research:
- search for keyword/ad-group ideas for use in a paid advertising-campaign;
- help select competitive bids and budgets to use with a paid ad-campaign;
- forecast keyword performance with respect to a budget/paid ad-campaign;


(d) otherwise, google-trends is available for generic, cursory, prolonged,
search-term, search-engine-optimization, or related analysis and currently
requires no billing details, no budget, no ads, and no account whatsoever.


Where's the Basic Menu?

Badged Google Partner
# 3
Badged Google Partner

You will have to setup your first campaign. Set your budget and initial adgroup bid to $.01, immediately pause it, and you shouldn't accrue any costs until you're ready to start advertising.