What is Thrive with AdWords?[ Edited ]
June - last edited June
Thrive is Google's new Account Health Score for Search. It measures how well your Google Search Campaigns are configured. It comes with a set of recommendations that raises your score and helps your search campaigns perform better.
It assesses each of your campaigns and then provides an overarching grade for your account, which is likely an average of all of your individual campaign scores. However, only scores for campaigns that have a room for improvement are revealed.
It bases your account’s “healthiness” on how much you are leveraging platform features, rather than how your account is actually performing. Each campaign is graded on a 15-point scale that checks to see whether you’re leveraging platform features, such as ad extensions, conversion tracking, the Search Partners Network, and adhering to standard best practices, such as using a recommended daily budget and running tightly-themed ad groups.
You may also want to take a look at this Google HelpCenter Article - https://support.google.com/adwords/answer/7325259?hl=en