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Trademark Issues with My Company

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I would like to know why my company sketchupnyc isn't allowed to use the word SketchUp in my ads when other companies who do the exact same thing are? When I use SketchUp in my ad it comes up as Approved Limited...However, my company does the exact same thing...Teach SketchUp

Why am I not being allowed to have the same privileges as my competitors?

I have spoken to customer service endlessly and am given the same run around.

Can someone please help?

 

See the link here and how these companies are allowed to use the word SketchUp in their ads...

I meet every criteria to the Reseller Policy....and yet please explain how these companies differ from mine?

Thank you,

Ken 

 

 

 

 

 

 

 

 

 

5 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: Trademark Issues with My Company

Top Contributor
# 3
Top Contributor
if an ad complies with the trademark
reseller and informational site policies
then, the ad may be approved-limited.

otherwise, authorization directly from
the trademark-holder to google, on the
advertiser's behalf, may be required.

View solution in original post

Re: Trademark Issues with My Company

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭
This is where the confusion is...
I meet every single one of these guidelines then why am I having such an issue?
If there is something wrong with my web site landing page it would be GREAT if Google would give a suggestion other than just denying it and linking you to endless pages of policy.
Please advise...Thanks!


Resellers:
The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) the goods or services corresponding to a trademark term.
OR
The ad's landing page is primarily dedicated to selling (or clearly facilitating the sale of) the components, replacement parts, or compatible products relating to the goods or services of the trademark.
The product or services must be the primary focus of the ad's landing page. The landing page must clearly provide a way to purchase the product or services OR display commercial information about the product or services.
Informational sites:
The primary purpose of the ad's landing page is to provide informative details about goods or services corresponding to the trademark term.
The product or services must be the primary focus of the ad's landing page.
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
December 2015

Re: Trademark Issues with My Company

Top Contributor
# 3
Top Contributor
if an ad complies with the trademark
reseller and informational site policies
then, the ad may be approved-limited.

otherwise, authorization directly from
the trademark-holder to google, on the
advertiser's behalf, may be required.

Re: Trademark Issues with My Company

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
yes I know this...BUT my approved limited isn't running at all...zero impressions...

Re: Trademark Issues with My Company

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Dear Celebird, Please read my original posts completely and look at the links. I am looking for a solution not a definition.
Thank you.

Re: Trademark Issues with My Company

[ Edited ]
Top Contributor
# 6
Top Contributor

an ad being approved-limited, vs
an ad not running at all, vs
an ad running with zero-impressions,
can be connected but usually are
rather different and distinct issues.

unfortunately, this is mainly a peer-to-peer forum and
forum-members cannot look into any account details.

posting more specific information, here within the public forum,

may sometimes help others offer more specific suggestions

concerning each of these issues.

otherwise, the best likely course would be
to re-contact a support-specialist at google --
https://support.google.com/adwords/answer/8206

https://support.google.com/adwords/answer/1385067

possibly with a re-clarification of exactly

which issues need to be addressed and

what is wanted with respect to each issue.

 

Re: Trademark Issues with My Company

[ Edited ]
Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

I contacted a support-specialist at google...and that's why I'm here...PLEASE READ MY POSTS! Since you are unable to be of any assistance maybe someone else can offer a solution. Thanks!

Re: Trademark Issues with My Company

[ Edited ]
Top Contributor
# 8
Top Contributor

first, thank you for the forthright feedback.

(1) to remove the approved-limited --
contact the trademark-owner directly
and request that they fill-out and
return the proper authorization form
to use their trademark in ad-campaigns.

without the authorization only approved-limited
is typically allowed -- and only for websites that
meet all google's criteria for approved-limited.

(2) to verify the ad is running --
use the ad-preview-and-diagnosis-tool:
https://support.google.com/adwords/answer/1704363

(3) to help increase impressions in
running ads that are approved-limited:
(a) be certain the ad is configured for an approved region;
(b) check the daily budget and bid against the competition;
(c) improve the ad's overall quality.

others may certainly offer more specific suggestions or solutions.

 

Re: Trademark Issues with My Company

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭
Celebird,
According to your resellers policy you don't need to contact the owner directly for authorization if you meet the reseller requirements. I meet every single one. Here is the source of my frustration.
Look at the link I supplied of my site and my competitors.
They haven't been given permission by the owner and they can use the word SketchUp in their ads.

Please explain clearly to me what the difference between their services and mine?
Even according to your AdsWords Specialist they we not able to find any difference.
So I ask "WHAT SPECIFIC CHANGES" do I have to make compared to my competitors to let me use the word SketchUp?
Please list them so I make make the changes. PLEASE DO NOT refer me to another article.
Thank you!
Ken

Re: Trademark Issues with My Company

[ Edited ]
Top Contributor
# 10
Top Contributor

first, you're welcome.

if the ad using the word is approved-limited
then, there is nothing to do -- the ad can run.

 

reseller requirements refer to approved-limited status only.

ads can still run and be seen when approved-limited --
as long as the configured ad is free of applicable restrictions;
any restrictions, typically regional, are usually based on what
the trademark-holder might disallow and google's policies.

generally, only the trademark-holder, google, and advertiser
would know if the appropriate authorization was given to
remove an approve-limited; only google and the advertiser
would know if the ad were running as approved-limited or
as approved with no limitations; the ad could still be seen
under either status, depending on any (regional) restrictions.

a trademarked word can still be used with an ad and
seen -- even if approved-limited; again, assuming the
ad is running within the approved (limited) regions.

to remove the limited portion -- the trademark
holder must give explicit permission to google.

as to the competitors and trademarked ads in general:
(a) approved-limited ads can still run and still be seen --
there is nothing (the competitor needs) to do, to run an
ad using the trademarked-term, as approved-limited --

other than abide by any (limited regional) restrictions;
or (b) if the advertiser's limited status has been removed then, the
trademark-holder has given explicit permission directly to google;
or (c) the ad is violating the policies but has not been flagged yet
and may be reported to google as a potential policy violation --

this is most typically done directly by the trademark-holder.