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Shopping Ad approved but no impressions after 1000% CPC increase

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

Hello, 

 

I am having trouble getting a specific product group in my shopping campaigns to deliver impressions. The specific product group that i am having trouble with is for a brand called June Swimwear. Items are approved in Merchant center, all data is clean and complete. 

 

Weird thing is, I am able to see our ads after the shopping tab is clicked (see attached photo) but they will never show up on the 1st page even though there is only 1 or two other advertisers advertising these products in Canada.

 

Screenshot (36).pngAds only ever show up under shopping tab.I have even tried to increase the cpc bid from 1$ to 10$ and still no impressions. I have also compared our data with a competitor that is getting 1st page impressions, and our data looks identical. 

 

 

Initial thought would be ''low Adrank'' although as mentioned, data included in the feed for these products is clean and complete. Also with so few competitors in the market for these products you would think that the high bid would qualify these ads for the auction and get some ad allocation. 

2 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Jason M
April 2017

Re: Shopping Ad approved but no impressions after 1000% CPC increase

[ Edited ]
Top Contributor
# 11
Top Contributor

generally, there are far fewer ad-slots on google-search
than on google-shopping, so both the bid and quality

must be far greater to win a slot in those auctions.

regardless, be certain the items are being assigned
a competitive bid within a matching product-group.

carefully inspect the campaign, ad-group, and product-group structures --
be certain that items are not being assigned very low/no bids by a default.

generally, use only one shopping-campaign and only one ad-group to start --

decide on a bid-strategy and design product-groups around that strategy --
be certain each item exactly matches one product-group, especially if there
are variants/variant-groups.

also, be certain that the product-groups themselves have not been subdivided.

be certain that settings, structure, or bid details, are not stopping
items from being assigned a bid or assigning low bids to items --
e.g. filters, negative-words, multiple shopping-campaigns with priorities.

separate ad-groups are usually only needed to assign specific sets of
negative-words based on search-term-reports, or to handle very large
groups or categories of very large inventory, or to temporarily isolate
an item to identify a related issue.

sometimes asking for a shopping-ads specialist at google to review the
shopping-campaign-structure and all attributes being submitted, for a
set of items not gaining impressions, may help.

also, check targeting, negative-word, and other settings in the campaign.

for quality -- inspect all data being submitted and consider

any possible harmful data or data that is not being submitted.

verify all data being submitted is accurate for the physical item-offer
and follows all google's recommendations for all attributes submitted --
especially, title, description, google_product_category, product_type,
price, age_group, color, gender, size, any sale_price, and all images.

for apparel, be certain all images submitted are very high quality.

be certain brand and mpn are from the manufacturer -- not merchant-assigned.

be certain any global-trade-data attributes submitted (brand, mpn, gtin) have
been assigned by the manufacturer, are stamped on the item's tag or package,
and are designed by the manufacturer for global-trade -- that is, submitted by
all retail merchants -- otherwise, be certain identifier_exists is set to no (false)
and brand, gtin, and mpn are not being submitted, at all.

also, if any items are variants be certain all variant rules are followed --
including valid item_group_id, exactly matching images, a landing-page
that preselects the exact variant being submitted, and valid, appropriate,
variant-attribute values for an exact (variant) item being sold and shipped;
e.g. color, size, pattern, material.

also, submitting inferior quality data may be as bad or worse
that submitting no data with respect to certain attributes --
e.g. tinctured-sky-blue-cerulean, rather than blue, for color.

simply copying another merchant does not at all mean the same auction outcome --
other merchants may be submitting higher quality data of attributes not seen,
more accurate variants, higher quality images, or have better landing-pages,
better websites, higher or more ratings, or better historic click-through-rates.

quality may simply take time to improve.

also, live searching for the same or similar items over and over again --
especially with respect to shopping-ads on the first-page of organic-search --
can lower click-through-rates and therefore quality in the auctions over
time; therefore, try to use only statistics in the accounts, or sometimes
the ad-preview-tool, to verify impressions or clicks, not direct searches.

for swimwear in particular, be certain the items are not being filtered by
safe-search; some images or words related to swimming/swimwear may

trigger google's safe-search algorithms.

posting all the specific data being submitted for an item, and the data as
google sees it (after processing) by a screen-capture of the item's details,
after clicking on an item's title within the products-list-tab, and related
account-settings such as shipping, here in the public-forum, may allow

others  to offer more specific suggestions.

as an aside, google no longer offers any method to look into all data that
another merchant is submitting -- there are only a very few attributes that
can be seen using direct searches; however, all attributes being submitted
and many settings in both the ad-account and merchant-center-account,
either positively or negatively effect quality and outcomes in the auctions,

but cannot be seen by other merchants.

also, images posted here in the forums are currently broken --
adding the images to an external site and then posting the
link/url's here in the public-forum, may also be helpful.

 

View solution in original post

Shopping Ad approved but no impressions after 1000% CPC increase

Top Contributor
# 2
Top Contributor

How do your prices compare?

 

I've read that the criteria for appearing in the main SERPs includes relative pricing.

 

Shopping Ad approved but no impressions after 1000% CPC increase

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Exact same pricing. Pretty much same title and description. Taxonomy is under the correct apparel/swimwear category. There is no UPC or MPN's that exist for these items. 

 

Merchant center has verified and approved, really at a loss here

Shopping Ad approved but no impressions after 1000% CPC increase

Badged Google Partner
# 4
Badged Google Partner

Shopping campaigns can be tough to optimize as you would other campaign types. I'm having a similar issue and I can't figure it out for the life of me. Smiley Happy Do you at least have an all products adgroup that is accruing impressions for this specific product group?

Tom

Shopping Ad approved but no impressions after 1000% CPC increase

Follower ✭ ☆ ☆
# 5
Follower ✭ ☆ ☆

Hey Tom,

 

The product group that I am having issues with is a brand product group (June Swimwear). Whatever is left in my all products group are unrelated products with very low bids. I am thinking at this point that it must be related to some kind of quality score. Are you seeing your products under the shopping tab but not on first page results?

Shopping Ad approved but no impressions after 1000% CPC increase

Badged Google Partner
# 6
Badged Google Partner

Just to be clear - You are getting impressions for this product group, but when you conduct a live search you don't see shopping ads for that product group on the first page of results?

Tom

Re: Shopping Ad approved but no impressions after 1000% CPC increase

Follower ✭ ☆ ☆
# 7
Follower ✭ ☆ ☆

Hey Tom, 

 

No i am getting zero impressions for the products and Adgroup. But if you click on the shopping tab next to images and maps from a google search. Our products will appear here. If you are in Canada you can search for the following: June Swimwear Bikini Top Romy - Papaya. To see what i mean. 

Screen Shot 2017-04-05 at 3.28.30 PM.png

 

 

 

 

Shopping Ad approved but no impressions after 1000% CPC increase

Badged Google Partner
# 8
Badged Google Partner

OK. Try including that product group in the all products group/adgroup, and see if you start accruing some impressions. That's the problem I'm having, and that's the only solution I have found.

 

Yes, you can see the products listed, but for some reason when I try to isolate and optimize it isn't working like it "should", or I/we would like it to. I've tried several different ways, raised bids to the daily budget, and still can't accrue impressions for a single product group in it's own adgroup. If you can include this product group in all products, you may be able to start accruing some impressions.

 

Somebody here has to know this shopping stuff better than I do. Maybe we can both get some help on this. Smiley Happy

Tom

Shopping Ad approved but no impressions after 1000% CPC increase

Follower ✭ ☆ ☆
# 9
Follower ✭ ☆ ☆

Awesome suggestion Tom, 

 

I just tried adding these products to the All products, look forward to seeing if this does the trick. 

Are you also able to see your products under the Shopping tab after a google search for them?

Odd that adding products to a product group would limit impressions though. 

 

I am almost at the point of wondering if Google would place such a high emphasis on Adrank to the point where it is

impossible to enter the auction? I could see this happening for feeds that are complete garbage or someone trying to advertise on products that are completly irrelevent to their normal business activities, but in our case we are sporting goods retailer trying to advertise on swimsuits, i would think that it would be against Google's advertising policy to allow only one competitor to enter the auction and practically ban the rest. 

 

I will let you know if i see any new results. 

 

 

Shopping Ad approved but no impressions after 1000% CPC increase

Badged Google Partner
# 10
Badged Google Partner

"Are you also able to see your products under the Shopping tab after a google search for them?"

 

Due to targeting and budget, no. Smiley Happy I'm not in the most profitable marketplace, and shopping isn't the most profitable campaign, so I have to make compromises. I have to rely on the data instead of what I am able to see with my own eyes. If I had another 150-200% budget, then that would be another story. Smiley Happy

Tom