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Share of potentail Impression vs. AdBlocker

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# 1
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Hi Folk,

 

Does anyone know whether the AdWords Report "Share of potential Impression". "excludes Adblocker etc. and really shows the real expenditure figures, or whether possibly 50% of the users who are there ads can not see because Adblocker ???

 

THX for answer and greetings Kai

 

German AdWords TC

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Accepted by Mini-CM (Community Manager)
November 2015

Re: Share of potentail Impression vs. AdBlocker

Top Contributor
# 2
Top Contributor

 

Oh... Kai is visiting us.   Great seeing  you here, Kai.  Smiley Happy

The data reported of impression share (or any other metric reported) is "pure" data and ignores / excludes any extension.

 

PS: I personally think that there is more "hype" around ad-blocker than  actual use by users. I have seen many who have installed the extension and when conflicts or disruptions in browsing started - disabled it. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Mini-CM (Community Manager)
November 2015

Re: Share of potentail Impression vs. AdBlocker

Top Contributor
# 2
Top Contributor

 

Oh... Kai is visiting us.   Great seeing  you here, Kai.  Smiley Happy

The data reported of impression share (or any other metric reported) is "pure" data and ignores / excludes any extension.

 

PS: I personally think that there is more "hype" around ad-blocker than  actual use by users. I have seen many who have installed the extension and when conflicts or disruptions in browsing started - disabled it. 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Share of potentail Impression vs. AdBlocker

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# 3
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Hi @MosheTLV

 

Thanks for your answer Smiley Very Happy Here in Germany the number of Adblocker increases continuously and will be discussed again and again.

 

P.S.  personally I think the same like you.

 

best regards from cold Germany

 

Kai