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SEM Plan For Education Industries

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# 1
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Hope all are working great..


I want to make SEM Strategy plan for one of my client in education University.


what all i can include in that in respect to google adwords.



1 Expert replyverified_user

SEM Plan For Education Industries

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# 2
Rising Star

Hi Ruchi,


That's a pretty broad question. Smiley Happy


You'll first want to think about what types of AdWords campaigns you want to run, based upon your client's goals. Here's a good overview of campaign types:


If you plan to run Search campaigns you can use Keyword Planner to identify relevant keywords and their search volume.


If you plan to run Display campaigns you can use Display Planner to identify good targeting options:


I hope that's helpful!