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SEM Plan For Education Industries

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# 1
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Hi 

Hope all are working great..

 

I want to make SEM Strategy plan for one of my client in education University.

 

what all i can include in that in respect to google adwords.

 

Thanks 

1 Expert replyverified_user

SEM Plan For Education Industries

Rising Star
# 2
Rising Star

Hi Ruchi,

 

That's a pretty broad question. Smiley Happy

 

You'll first want to think about what types of AdWords campaigns you want to run, based upon your client's goals. Here's a good overview of campaign types: https://support.google.com/adwords/answer/2567043?hl=en

 

If you plan to run Search campaigns you can use Keyword Planner to identify relevant keywords and their search volume. https://adwords.google.com/KeywordPlanner

 

If you plan to run Display campaigns you can use Display Planner to identify good targeting options: https://adwords.google.com/da/DisplayPlanner/Home

 

I hope that's helpful!

 

John