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Quality score and Keywords with Low Search Volume

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

If Low search volume keyword have good quality score than in that case what would we do? Shall we keep those keywords or pause them?????...

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Accepted by MosheTLV (Top Contributor)
September 2016

Re: Quality score and Keywords with Low Search Volume

Top Contributor
# 2
Top Contributor

Hi @Prerna S,

 

It they have a good quality score then we generally keep them and see that they trigger a click from time to time. I just would not rely on them for much traffic and I would not have a campaign full of them since action will be low.

 

In general, we aim for 15 keywords, per ad group, with scores 7 or over... and only allow 4-5 of those to be low search volume keywords. Possibly more low volume if they really have meaning or are considered important.

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2016

Re: Quality score and Keywords with Low Search Volume

Top Contributor
# 2
Top Contributor

Hi @Prerna S,

 

It they have a good quality score then we generally keep them and see that they trigger a click from time to time. I just would not rely on them for much traffic and I would not have a campaign full of them since action will be low.

 

In general, we aim for 15 keywords, per ad group, with scores 7 or over... and only allow 4-5 of those to be low search volume keywords. Possibly more low volume if they really have meaning or are considered important.

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Re: Quality score and Keywords with Low Search Volume

Top Contributor
# 3
Top Contributor
Just adding a point to the great suggestions by James.

You can try those LSV keywords with changed keyword match type or adding similar keyword.

The LSV keywords with good QS will be contributing to average QS and hence effecting account's historical performance.

Regards
Archit, AdWords Top Contributor, Community Profile
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Re: Quality score and Keywords with Low Search Volume

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

hi 

 

Keep them because they could have great conversions even though they have LSV 

 

regards,

 

Zaby

 

My Site

Quality score and Keywords with Low Search Volume

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thanks James 

 

Quality score and Keywords with Low Search Volume

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Okay Thanks Zaby.

 

Quality score and Keywords with Low Search Volume

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thanks Archit