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Phone Calls Vs. Conversions

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# 1
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Does any one know the difference between phone calls and conversions. Is the number of phones calls acutally displayed accurate. How do you actually track this.Screen Shot 2017-02-10 at 6.27.49 AM.png

1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)
February 2017

Phone Calls Vs. Conversions

Rising Star
# 2
Rising Star



Phone calls represent the number of valid calls received as a result of users clicking on a phone number or manually dialing the Google forwarding phone number displayed in an ad shown on any device. The conversions column represents total conversions across all actions that you have chosen to include. This could be website purchases, app downloads, or phone calls lasting over a certain amount of time.


You can determine the call length required to track as a conversion by navigating to Tools > Conversions and clicking on the name of the call conversion.


Hope that helps

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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