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Old Account Vs New Account

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭



I have an adwords account which was last active two years ago. Now, I am going to start using the adwords for the same website. 


Is it good to create a new account or create new campaigns in the old one? Will using the old account have any additional benefits? 


Thanks in advance!

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Amita S
June 2016

Re: Old Account Vs New Account

Top Contributor
# 2
Top Contributor
Hi Amita,

Using the old AdWords account may have the additional benefits associated with various types of history accumulated within it. In case your former campaigns were being managed the right way or approximately the right way, the old account may have a considerable superiority over a new one.


Re: Old Account Vs New Account

Badged Google Partner
# 3
Badged Google Partner
In addition, more accounts means more log ins, more account linking, etc. Definitely go back through everything in the account setup (conversions, billing, user access), a lot has changed in the last year alone. Smiley Happy

Re: Old Account Vs New Account

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Ok, thanks.