I was working on a client's account and noticed that each time I tried searching for a keyword and each time a notification comes up that "No, your ad is not showing for the keyword " I checked the negative keyword list and the keyword is only a negative keyword on exact match eg. [apples] but my keyword is on phrase match.
Does anyone have any suggestions?
Re: Negative keywords
The tool determines whether or not your ads are being triggered for the exact search phrase that you enter. So, if you have [apples] as a negative keyword and you type apples into the tool, it's going to confirm that your ads will not be triggered.
Google AdWords Top Contributor