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Negative keywords

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# 1
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I was working on a client's account and noticed that each time I tried searching for a keyword and each time a notification comes up that "No, your ad is not showing for the keyword " I checked the negative keyword list and the keyword is only a negative keyword on exact match eg. [apples] but my keyword is on phrase match.


Does anyone have any suggestions? 



1 Expert replyverified_user

Re: Negative keywords

Top Contributor Alumni
# 2
Top Contributor Alumni

Good morning.


The tool determines whether or not your ads are being triggered for the exact search phrase that you enter. So, if you have [apples] as a negative keyword and you type apples into the tool, it's going to confirm that your ads will not be triggered.



Google AdWords Top Contributor

Negative keywords

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# 3
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Hi Theresa,


I tried to add the keyword and the city but the keyword still did not appear. However, I tried adding the keyword with both the city and state and finally the ad appeared