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Negative keywords

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Hi,

 

I was working on a client's account and noticed that each time I tried searching for a keyword and each time a notification comes up that "No, your ad is not showing for the keyword " I checked the negative keyword list and the keyword is only a negative keyword on exact match eg. [apples] but my keyword is on phrase match.

 

Does anyone have any suggestions? 

 

Thanks!

1 Expert replyverified_user

Re: Negative keywords

Rising Star
# 2
Rising Star

Good morning.

 

The tool determines whether or not your ads are being triggered for the exact search phrase that you enter. So, if you have [apples] as a negative keyword and you type apples into the tool, it's going to confirm that your ads will not be triggered.

 

 


Theresa
Google AdWords Top Contributor
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Negative keywords

Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

Hi Theresa,

 

I tried to add the keyword and the city but the keyword still did not appear. However, I tried adding the keyword with both the city and state and finally the ad appeared