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My account has been disapproved and I have no information why.

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I contacted a Google rep via chat. He looked for 40 minutes, said he saw nothing wrong and to please wait a week to get the account functioning again. I just got another "Disapproval" email. No one can tell me why or what to fix.

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Marked as Best Answer.
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Accepted by topic author Ted R
December 2016

My account has been disapproved and I have no information why.

Top Contributor
# 10
Top Contributor

Hi Ted,

 

Just to reiterate, this is just my opinion and and educated guess. But I did once see a site that was suspended for selling a "chip" for playing pirated games on a Nintendo DS - the only "illegal" product out of thousands they sold.

 

Because weaponry is a common problem, and you sell Asian items, I searched Google for site:oriental-decor.com swords and there are many pages listed. Clearly Google uses bots and an index of your site for reasons of efficiency. 

 

View solution in original post

My account has been disapproved and I have no information why.

Top Contributor
# 2
Top Contributor

Hi Ted,

 

If your site or account has been suspended, the original email will have provided a reason. If you share that reason we might be able to give some ideas about what is wrong. 

 

My account has been disapproved and I have no information why.

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi, thanks for your reply.

 

Actually, the email I received doesn't give me anything to go on -- at least nothing I can see.  I have no ads running right now so most of the email is not applicable.  The first paragraph simply says that there are "several things which are violating our Google Shopping Policies" but I cant imagine what they could be.  ANY specific example would be helpful.  I of course have checked the provided link thoroughly, but can see nothing applicable to my business or products.

 

Here's the entire email, though the vast majority of it looks like boilerplate text and not applicable to me:

 

 

Hi Ted,

This mail is in continuation to your issue regarding warnings and error messages on your Merchant account.
I got your account checked by our specialist team and found out that their were several things which are
violating our Google Shopping Policies. Please go through the below mentioned link in order to be more
clear about our policies.
 
 
 
Also, please go through the below optimization steps for better performance of your shopping campaign.
 

Increase Bids On Best Sellers - Identify which products convert well and increase the bids on them, then create an ad group specific to those top performers. Using a best seller ad group with higher bids will increase exposure to products which already sell. More eyeballs on products which sell well means more sales for you!


Optimize The Title In The Merchant Feed - Titles should be keyword-rich, descriptive, and under 70 characters. If you need to have a longer title, be wary of truncation, and front-load any key terms so that if the title is truncated the critical item details show.


Optimize The Description In The Merchant Feed - The optimal description length is 500 characters, much shorter than the physical size limit of the field.


Like your product title, keep the description keyword-rich and product-specific. For products with variants (like clothing items that come in various colors), avoid listing the specifics of any of these variant products — simply state that the product comes in other colors, materials, etc. This prevents the wrong product from showing.


For example, if you list a necklace and say it’s available in gold and silver, Google might show the gold necklace to a user searching for silver. By not using the words for the other variations, you can prevent these types of mismatches. As with product titles, you would want to avoid any editorial/promotional language and front-load any critical details that may be truncated on the Shopping results pages.


Use Correct Product Identifiers - Unique Product Identifiers or UPIs are probably the most important attribute in your feed. There are three types of UPIs: GTIN, MPN, and Brand. For most products, you’ll need to submit two of the three types of UPIs.


Be careful to submit accurate values in this section of your data feed. The UPI that you submit for one of your products should be the same value that a competitor submits for the same product. Because these numbers are universal and standardized across all products, Google is able to use them to group alike products together.


If you’re making up UPI’s or submitting the Identifier Exists attribute incorrectly, Google can’t group your products the same way and you could be missing out on potential impressions.


The Identifier Exists attribute should be used for custom-made goods only. If your goods are not custom made, you must get a proper UPI from the product manufacturer. Google will soon begin to disapprove products that are wrongly utilizing this attribute.


If you find that your ads don’t appear for a search you think is relevant, it could be for a few reasons, either Google doesn’t think your products match the search query so the ads never enter the auction, or if they do enter the auction and still get only a few queries, it could be because the relevance or bid is too low. As with all other AdWords ads, these are the two main factors that determine ad rank.


If your ads are getting few or no impressions, it’s time to optimize your feed for four key attributes: Title, Description, Unique Product Identifiers, and Google Product Category. Providing accurate information for these attributes is critical to Google serving your products appropriately.


The titles and descriptions are your chance to highlight the keywords you think are relevant, and the product category and correct unique product identifiers like brand and MPN or, ideally, a GTIN (unique product identifier); let Google map their keyword lists to the products in your feed. The Merchant Feed Optimization section below explains how to ensure you are providing Google with proper information.


If you have optimized the feed and feel your ads are still not showing enough, it could be because they rank too low. You can find out if the ranking factors like bid or relevance are an issue by looking at the benchmark data Google shows next to each product group. Benchmark CTR and benchmark average CPC data are new columns you can enable in Shopping campaigns.


We appreciate your business with us and please do not hesitate to share with us if there is anything you think we can do to enhance your experience with us.


Have a nice day!


Sincerely,
Akshat

My account has been disapproved and I have no information why.

Top Contributor
# 4
Top Contributor

OK, so it is Google Shopping. Some of the "errors" just take time to resolve. So waiting up to a week (especially at this time of year) isn't a bad suggestion.

 

Then, to see any problems, log into your Google Merchant Centre account, and look in the Diagnostics center for warnings and disapprovals. Anything with a red flag needs to be fixed for that product's ads to run, and potentially could be stopping your whole account from running.
https://support.google.com/merchants/answer/1680021?hl=en

 

The most common problems for new accounts are:

 

Not entering shipping rates
https://support.google.com/merchants/answer/6069284?hl=en

 

Not verifying your site
https://support.google.com/merchants/answer/176793?hl=en

 

GTINs not supplied

https://support.google.com/merchants/answer/160161?hl=en

 

 

My account has been disapproved and I have no information why.

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you for your reply.  Looks like I'm back to square one.  Shipping rates are listed for everything, my site is verified (as of 12 years ago) and all available GTINs are supplied.  The Diagnostics link has one red account flag:

"Account suspended due to policy violation: Google Shopping policies".  This is exactly the issue I'm trying to research for weeks now.  What on Earth could these mysterious "policy variations" be??

My account has been disapproved and I have no information why.

Top Contributor
# 6
Top Contributor

Sounds like a problem with the type of product you sell, or an on-site issue. If you share your site's URL I'll take a look.

 

My account has been disapproved and I have no information why.

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Thank you very much.

 

http://oriental-decor.com/

 

I import home decor from Asia and warehouse on the East Coast. Most of my imports are handmade and hand-painted items.  All shopping cart pages are https://

 

I am very curious to see if Google is finding a problem with my site.  Anything that you see which could be an issue, please let me know as I am eager to fix it.  Thanks again for your attention to this, I really appreciate it.

My account has been disapproved and I have no information why.

Top Contributor
# 8
Top Contributor

Hi again,

 

Your site passes everything I look for in situations like this, except for one thing - swords. See Google's policy on weapons:

https://support.google.com/adwordspolicy/answer/6014299

 

Google's bots can red flag sites for even the vaguest of weapon references. In my opinion, the only way forward is to not have these products indexed by Google, or within two clicks from products you are listing in the Merchant Centre. Other helpers here might have different opinions. Asking Google Support won't necessarily provide the correct answer, as they don't want to make it easy for the bad actors out there to dupe the system.

 

There are a number of threads here regarding wrong disapprovals because of weaponry language on a site.

 

My account has been disapproved and I have no information why.

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Thank you for finding this possible issue but I am wondering where you found a reference to swords on my site?  I used to sell replica samurai swords, but I lost my supplier and all of those products have been removed from my site as of a month ago.  I don't think there is any reference to swords or weapons on my site -- if you saw something please let me know where, I think I completely removed all references to them.

 

It's a shame if that caused a problem.

Marked as Best Answer.
Solution
Accepted by topic author Ted R
December 2016

My account has been disapproved and I have no information why.

Top Contributor
# 10
Top Contributor

Hi Ted,

 

Just to reiterate, this is just my opinion and and educated guess. But I did once see a site that was suspended for selling a "chip" for playing pirated games on a Nintendo DS - the only "illegal" product out of thousands they sold.

 

Because weaponry is a common problem, and you sell Asian items, I searched Google for site:oriental-decor.com swords and there are many pages listed. Clearly Google uses bots and an index of your site for reasons of efficiency.