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Missing Paid Ads on Google Search

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was looking up results for keywords and noticed for this particular keyword, "Honda Winnipeg", No paid ads were displayed. Why did this happen and have anyone else encountered this?

 

honda-winnipeg-screenshot.JPG

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: Missing Paid Ads on Google Search

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

The best way to see if your ads are performing is by utilizing the 'Ads preview & diagnostics' tool, found under the tools section in your Adwords UI.

 

Also, make sure your business is listed on Google my business, so you also come up in such scenarios where maps are being displayed.

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Re: Missing Paid Ads on Google Search

Rising Star
# 2
Rising Star

@Johann Generao 

 

most likely some sort of personalization factor at play here.  If the same person searches over and over again, it will eventually quit serving ads.  When I search that query, which I have never searched before, I am shown ads.  Using the preview tool set to Winnipeg also shows me ads.  

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
August 2016

Re: Missing Paid Ads on Google Search

[ Edited ]
Follower ✭ ✭ ✭
# 3
Follower ✭ ✭ ✭

The best way to see if your ads are performing is by utilizing the 'Ads preview & diagnostics' tool, found under the tools section in your Adwords UI.

 

Also, make sure your business is listed on Google my business, so you also come up in such scenarios where maps are being displayed.

Re: Missing Paid Ads on Google Search

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Johann,

 

I'd like to add another point to what Brower has already stated.

 

If you keep searching for your keyword in Google search, see your ad and don't click it, the CTR will decrease leading to negative effects in the quality score of your keyword. Always use "Ad Preview and Diagnostics tool".