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Low quality score, how can i improve (Using HubSpot)?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

Im using HubSpot for my website, so i have an integrated Marketing solution.
On each page HubSpot makes suggestions to improve the quality.

I advertise for my homepage which main key words are based on Contract Management.
Even though im really doing my best adwords is giving me a low quality score on my main keywords! 2/10.

And for one keyword it sais average landing page experience and the other keyword it sais below average landing page experience, but the words are the same only one is devided by a space. and both go to the same landing page!

How is this possible?

Can anyone give me some tips to help me improve my Quality Score?
Keep in mind im using HubSpot.


Thank you Smiley Happy

1 Expert replyverified_user

Low quality score, how can i improve (Using HubSpot)?

Top Contributor
# 2
Top Contributor

Hi @Huib v,

 

Your landing page needs more relevancy to your ad topic (contract management). 

 

Here are a few articles on QS that would be helpful:

 

Kind Regards,

 

James

 

 

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

Low quality score, how can i improve (Using HubSpot)?

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi @James_Clemens

 

Thanx for your reply.

I know this is the standard answer to a low quality score.

 

But when i build a landingpage, in this case its about 2 landingspages with 2 different keywords.

 - contractmanagement

 - contractbeheer

I build all my pages inside HubSpot, which tells me exactly how to optimise the pages. 

It tells me to use my main keyword: contractmanagement 2 times more to make it SEO optimal. 

It tells me to put meta tags in pictures and so on.

 

So i have 2 landingspages for 1 product because these 2 words mean exactly the same in Dutch.

Both pages are fully SEO optimised except for the page speed, which may be a little bit slow some times. 

 

Today my QS for my contractmanagement keyword dropped to 1.

And my QS for contractbeheer dropped to 1.

 

Can anyone help me find the problem?

 

Regards,

 

Huib

 

Low quality score, how can i improve (Using HubSpot)?

Top Contributor
# 4
Top Contributor

Hi @Huib v,

 

You are certainly welcome... and I do understand.

 

I still think it is a standard problem that is back to the standard resolve that the page is not fully-optimized for the subject... or if they are, the ads themselves need to be adjusted to have better relevancy to the subject. AdWords trumps HubSpot with regards to what it is telling you about your campaigns. 

 

Landing Page + Keywords + Ads. 

 

You need keywords scores to be at the very least 6, but 7-9 is preferred with some 10s in there, too. They can only happen with the right landing page, so landing page needs more work.

 

All the best,

 

James

 

 

 

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile