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Is demographic targeting/exclusion not available for mobile app campaigns?

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# 1
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1 Expert replyverified_user

Is demographic targeting/exclusion not available for mobile app campaigns?

Rising Star
# 2
Rising Star

Hi Gagan M,

 

Are you referring to the 'Universal App Campaign'? This one is mostly automated by Google to get you best results and hence there are not much options/areas to optimize.

 

To help you get the best value from each download, AdWords also automates targeting and bidding. More info here.

 

Best,

Sumanth Sridhar

Re: Is demographic targeting/exclusion not available for mobile app campaigns?

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# 3
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I am using a search only campaign for mobile app installs

Is demographic targeting/exclusion not available for mobile app campaigns?

Rising Star
# 4
Rising Star

When you create a “Mobile app installs” campaign on the Search Network, we’ll ask you to select the app you want to promote right away, so we can help customize bidding, targeting and ad format options for your app.

 

Doesn't look like there are too many options here too. More info here.

Sumanth Sridhar