Instead of a daily budget, is it possible to set a lifetime budget for my Ad words campaign ?
Re: Instead of a daily budget, is it possible to set a lifetime budget for my Ad words campaign ?
Hi @HomeBA A this apparent overspend can happen when there is a very large target for a Campaign. Looking at what I can see on your screenshot, your Campaign appears to be targeting the entire planet using the Display Network and that's likely to capture quite a large audience...
At the end of your current billing period you should find you will only be charged a sum that matches what your daily budget was set to; you may also see overdelivery credits. See here: https://support.google.com/adwords/answer/2393018?hl=en
In short, what you see in AdWords as costs, especially costs for "today", as you're showing here, may not necessarily be what you're actually charged.
As an aside, do you really want to target the entire planet with this Campaign?