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I turned my campaign on. on one keyword it shows only 2 impressions and shows 41 clicks.

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# 1
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I turned my campaign on. on one keyword it shows only 2 impressions and shows 41 clicks. how is it possible when all keywords were being displayed on only one keyword we're getting this response and apart from that i have tracking software on the website, it shows nothing. apart from that how can google spend more than daily budget set. Please reply soon.

1 Expert replyverified_user

I turned my campaign on. on one keyword it shows only 2 impressions and shows 41 clicks.

Top Contributor
# 2
Top Contributor

Hi @Manish U,

 

Is this the same day data or for any previous date?

 

Please go through the Google AdWords help file about how fresh your statistics are.

 

Adjustments

Your metrics may occasionally be updated one or more days after a click occurs. This can happen for a number of reasons, including (but not limited to):

  • When a conversion occurs days after the initial click
  • When we detect invalid traffic that needs to be removed

If adjustments are made to any billable events (e.g. clicks) in a subsequent month, they will be listed as billing adjustments.

 

Why costs might exceed your average daily budget


Regards
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