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I raised bids for display ads but got fewer impressions!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My ad impression decreased whenever i increased bids. Why is that? 

I raised bids for display ads but got fewer impressions!

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Simon,

 

The number of impressions that your ads receive is based on the number of times people search on terms related to your keywords, and how successful your keywords are at triggering your ads instead of the ads of your competitors. Constant variations in web traffic, customer behavior, and web content all also contribute to the normal fluctuations in your impressions.

 

Please check the following reference for more information.

https://support.google.com/adwords/answer/2375397?hl=en

 

Thank You