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How we fought bad ads, sites and scammers in 2016

[ Edited ]
Google Employee
# 1
Google Employee

Hi everyone,


I hope the new year has brought many good tidings as well as an overabundance of ad revenue :-)


I kicked off the first post of last year discussing how we are ensuring a positive ad ecosystem and protecting users from seeing bad ads. So it seems right that I do the same this year. We haven't rested on our laurels; we've continued to invest in better detection technology to ensure that we are protecting users, supporting our good advertisers and taking action on those that seek to abuse our ecosystem for their own gain. In addition, we expanded our policies to better protect users from misleading and predatory offers - introducing a policy to ban ads for payday loans, which often result in unaffordable payments and high default rates for users. We also beefed up our technology so we can spot and disable bad ads even faster. 


Screen Shot 2017-01-30 at 17.04.39.pngHold on, that ad for sheep looks dodgy!
























As usual, here are a couple of stats that are of interest. We took down:

  • 1.7 billion ads that violated our advertising policies. If you spent one second taking down each of those bad ads, it’d take you more than 50 years to finish!
  • More than 68 million bad ads for healthcare violations, up from 12.5 million in 2015.
  • More than 17 million bad ads for illegal gambling violations in 2016.
  • Nearly 80 million bad ads for deceiving, misleading and shocking users.
  • Almost 7 million bad ads for intentionally attempting to trick our detection systems.
  • ur systems detected and disabled a total of 112 million ads for “trick to click
  • More than 23,000 self-clicking ads on our platforms.

As alway, thanks to all our great advertisers who adhere to our policies and help keep our ecosystem positive


For a full overview of the 2016 Bad Ads Report, please see our post on the Google AdWords blog.

Thanks for reading. Till next time.

2 Expert replyverified_user

How we fought bad ads, sites and scammers in 2016

Top Contributor
# 2
Top Contributor

Really interesting data @Elijah L. Kudos to the team for keeping AdWords clean of spam and misleading ads. 


And, it's yet another example of how technology is saving years of human hours.


Ratan Jha
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