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How long does remarketing take to kick in?

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I set up a remarketing campaign a couple of days ago with the following Audience Definition and have linked Adwords & Analytics:


Despite the number of visitors accumulating, the account is still recording zero impressions a couple of days after the ads were approved. 


Does it take some days for these to appear? 


Thank you. 

1 Expert replyverified_user

How long does remarketing take to kick in?

Google Employee
# 2
Google Employee

Hi Zachary, 

Thanks for reaching out. I'd like to help. 


Remarketing lists targeting the Google Display Network must have a minimum of 100 active visitors or users within the last 30 days for your ads to show; lists targeting Google search must have a minimum of 1,000 active visitors or users. Sometimes, it takes some time for these lists to populate the number of users necessary to begin remarketing. 

For more information, please refer to this article: 

If you have other questions, please let me know. 


How long does remarketing take to kick in?

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Thanks for your help Michelle. We are just targeting the display network here, so 100 visitors in the last month has easily been exceeded, per the screenshot I included. 


Any idea then why it has been a few days and I have still seen no impressions show up?