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Google owns stock in my competitor care.com

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# 1
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I own a childcare company, and learned that Google owns a large part of care.com. How can a company like mine compete now against care.com (may as well be google.com) as I am sure care.com probably can now run indefinate FREE adwords ads. i.e. if care.com does well, google does too. How can companies who are not owned or partially owned (or shares owned by google) compete fairly though advertising? I have to pay full price to run google adwords ads, or try to use another advertising mechanism, and it doesn't seem fair.

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Accepted by Lakatos (Top Contributor)
August 2016

Re: Google owns stock in my competitor care.com

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# 2
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@Sunshine B;

AdWords is a  a computer advertising platform, with a "fixed" algorithm in which every advertiser a fair chance (as long as  "play by the rules").

The auction system which has been the core of  AdWords is not biased towards any advertiser. All advertisers  are ranked based  on performances and bids. If an advertiser wins the auction,  the ad is shown, regardless where Google invests its money... 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Marked as Best Answer.
Solution
Accepted by Lakatos (Top Contributor)
August 2016

Re: Google owns stock in my competitor care.com

Top Contributor
# 2
Top Contributor

@Sunshine B;

AdWords is a  a computer advertising platform, with a "fixed" algorithm in which every advertiser a fair chance (as long as  "play by the rules").

The auction system which has been the core of  AdWords is not biased towards any advertiser. All advertisers  are ranked based  on performances and bids. If an advertiser wins the auction,  the ad is shown, regardless where Google invests its money... 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Google owns stock in my competitor care.com

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# 3
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Does google advertise itself on google for free? Google OWNS the majority share of care.com, I can't see how they practially own care.com that they would not offer #1 spot on google.com

Re: Google owns stock in my competitor care.com

Top Contributor
# 4
Top Contributor
Hi Sunshine,

I think what you are ultimately saying is that you have a competitor who has a lot of money. This isn't unusual - lots of searches throw up ads from both major corporations and small businesses.

If Google offered free ads to themselves or a related company, those "free" ads would still be ad revenue that Google is missing out on.