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Google Adwords is missing tabs?

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# 1
Visitor ✭ ✭ ✭

I have a campaign for a mobile app on Google AdWords, and I am trying to add ads to the campaign because it has no Ads. I am instructed by tutorials and google that I should select the "Ads" tab, but the tab does not exist on my "All Campaigns" screen. In fact, I'm missing all the tabs besides for the "Campaigns" and "Settings" tabs.

It's driving me crazy.

The tabs that I need appear for a moment when I refresh the page then disappear.

I have a campaign that has no ads, ad groups, or anything because I can't create them because I dont have these tabs for some reason.

Please help.


It won't let me post a screenshot on here but here is a link to a screenshot.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Glen O
July 2016

Re: Google Adwords is missing tabs?

Top Contributor
# 2
Top Contributor
Hi Glen,

What you created earlier is in fact a so-called Universal App Campaign and it looks on the attachment as it should. It does not need additional components. On another note I guess you have not accrued stats yet because the bid and the budget are low.

Pls also refer to the help page linked to below:

*** About universal app campaigns ***