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Google AdWords

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# 1
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Hi there,


When creating a Google code for tagging purposes, what does the conversion language line indicate? The language of the ads, or of the conversion page?


var google_conversion_language = "en";



1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Ricardo P
March 2017

Google AdWords

Top Contributor
# 2
Top Contributor

Hi Ricardo,


My agency played around with this and found no errors with setting it to match either the language of the website, ad, location of ads, etc..


We simply advise matching it to the country of the currency used with the conversion value. 


Kind Regards,



Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile




Google AdWords

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# 3
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Thanks Clemens!