AdWords
2.6K members online now
For issues or questions regarding logging in, account access, or account security
Guide Me
star_border
Reply

Fall in Conversions

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

I had about 7 to 8% conversion rate from last 15 days but since last 2 or 3 days i have 0 conversions while clicks and impressions are same. Also, I did not make any significant change in last couple of days, what is the reason of fall in conversions?

1 Expert replyverified_user

Fall in Conversions

Top Contributor
# 2
Top Contributor

Hi Amit,

 

Conversion rate is generally related to performance on your site, as long as you aren't changing keywords, ad copy or bids.

 

If ad position has remained the same, my best guesses are website issues (running slow or not at all), products not being in stock, or conversion tracking being broken.