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Error occured while creating Universal app campaign

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭


I have created an app and thought of promoting it through Universal App Campaign.
But while filling the form, it's giving some error without any details. I am not able to guess it what information it requires :
Please check the below screenshots :
Please suggest.
1 Expert replyverified_user

Re: Error occured while creating Universal app campaign

Top Contributor
# 2
Top Contributor

Hi @Praveen S,


I am not able to see the image (enlarge it) but please make sure:


  • You are using the latest version of Google Chrome.
  • You check the browser extensions and make sure you do not have AdBlock, UBlock or anything like it. 
  • You log out, clear your browser cache and log back in to AdWords.
  • Use this Google Help File and follow info. 


Before you begin

To learn about how these campaigns work, read About universal app campaigns and review the best practices for promoting apps on Google.

How to create a universal app campaign

  1. Sign in to AdWords.
  2. On the "Campaigns" tab, click the +Campaign drop-down menu, and select Universal app campaign.
  3. Add a name for your campaign. To help you find your campaign later, you might want to indicate in the name that this is an universal app campaign.
  4. Select the app you’d like to promote from the drop-down menu, or click Add a new app... to enter a new one.
  5. In the "Ads" section, enter up to 4 independent lines of text that can be rotated in your ads in any order. Depending on the ad format, your text may not be used. Learn more about how these ads work
  6. Upload image assets for your ads. 
    • You can add up to 10 image files as .jpg, .gif, or .png with a maximum size of 150KB.
    • Landscape images can be the most valuable format for native ads, while portrait images can be the most valuable for interstitial content.
    • Other valuable formats include: 320x50 px, 320x480 px, and 300x250 px.
  7. You can also add up to 5 YouTube videos (including portrait videos) to be used for video ads. 
    • In addition, AdWords can make a video ad for you using assets from your app’s store listing.
  8. If needed, update any location or language settings. Keep in mind, AdWords doesn't translate your ads, so you should only target languages that match your ads.
  9. Under “Bid Strategy,” choose to optimize your campaign for: 
    • Installs. Get new users for your app.
    • In-app actions. Get new users who are likely to complete in-app actions that you select. 
  10. Set your target cost-per-install bids. For app installs on Android, you may see a projection of install volume for a range of bid values if you have linked your Play and AdWords accounts. Learn more about these bid strategies inAbout universal app campaigns
  11. Enter your budget.
  12. Click Save and continue.
  13. If you have conversion tracking set up, AdWords can count installs as conversions for Android apps in the Google Play store automatically.


Kind Regards,





Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile




Marked as Best Answer.
Accepted by James_Clemens (Top Contributor)

Re: Error occured while creating Universal app campaign

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

Hi Praveen,


Try uisng a different browser






My site

Error occured while creating Universal app campaign

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Praveen,

Did you solve this issue?

I have the same problem. I tried different browsers and I cleared the cache but still get this exception.


Re: Error occured while creating Universal app campaign

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Hi Amine,

Yes, it solved my problem. Earlier I was using Google chrome then I used
Mozilla browser and the ad got created successfully without any error.

Praveen K