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Ecommerce Tracking, 99% of transactions reported as Direct (losing source)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all,

 

We are a SaaS software that charges a monthly (or yearly subscription) to our service.  

 

We have our marketing website www.mycompany.com tracking goals into Google Analytics using Tag Manager.  The main goal that we care about is our "Trial" Goal.  This registers correctly into Google Analytics and we can see the source of the goals.   

 

When a user signs up for a "Trial" they are brought into a subdomain (our Sass software).  The subdomain is off our main marketing web site, so it would be app.mycompany.com .  

 

We also use GTM there to track eCommerce.   

 

The issue we are having is that when users purchase from app.mycompany.com, 99% of all the ecommerce transactions are getting put into Analytics as "Direct" which is NOT Possible.   

 

We somewhere lose the source, I think.

Does anyone know of any reason this would happen?

 

Thanks

Ben 

Ecommerce Tracking, 99% of transactions reported as Direct (losing source)

[ Edited ]
Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Hi Ben,

Please confirm if below are implemented to the subdomain tracking: 

 

1- If you use Google Tag Manager, you have to add this to your Google Analytics tag:

Track Type: Page View

More Settings/Fields to set/ Field Name: cookieDomain & Value: auto

 

2- Update your Referral Exclusion List: In the Admin Panel, the root domain (mycompany.com) must be added to the Referral Exclusion List.

 

Regards,

Reza