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Does AD-words updates data of previous months

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

As asked above does AdWords updates data of previous 2 - 3 Months 

 

for example :- I had cost ="94249" and conversion = "1409" on(23 Jan 2017)

but when I look after some time (i.e. yesterday) the cost was same but the conversion was "1418" 

 

1 Expert replyverified_user
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Accepted by topic author Jaydeep M
February 2017

Does AD-words updates data of previous months

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hi Jaydeep

It's normal situation.

Probably you have 30 day conversion window, and some of your customers decided to make a purchase in last days.

Cost is this same, because number of clicks was this same.

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Does AD-words updates data of previous months

Top Contributor
# 2
Top Contributor

Hey Jaydeep, 

 

Are you sure that on both dates you had the same settings selected? Campaign Status / Dimensions / etc. ? 

Joshua, Top Contributor
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Does AD-words updates data of previous months

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Yes I am using Adwords-API  and i am sure settings on both dates were same..

Does AD-words updates data of previous months

Top Contributor
# 4
Top Contributor

Strange. If it showed that you paid LESS instead of more I would say its AdWords refunding you for fraudulent clicks ... 

 

I wonder if they decided to retroactively charge you for an outstanding amount owed ... 

Joshua, Top Contributor
Was my response helpful? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by topic author Jaydeep M
February 2017

Does AD-words updates data of previous months

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hi Jaydeep

It's normal situation.

Probably you have 30 day conversion window, and some of your customers decided to make a purchase in last days.

Cost is this same, because number of clicks was this same.