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Different Ad Status inside AdWords and different on Ads Diagnosis

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone,

 

I have recently stated off with Google AdWords, I am running a campaign with 5 ad groups.

 

On all keywords except the ones under my Brand Ad Group, the status of my ads is always "NO", though I am receiving constant traffic.


Below is the message I got inside AdWords.

Screenshot_16.png

Below is the message I got when I ran the diagnosis. (Ad was on position 1)
Screenshot_17.png

 

Can anyone please throw some light on this ?

Thanks

1 Expert replyverified_user

Different Ad Status inside AdWords and different on Ads Diagnosis

Top Contributor
# 2
Top Contributor

Hi @Prakhar K,

 

The advertising landscape may change from minute to minute since people are starting and ending ads, changing, adding, and removing keywords, as well as changing their bids, especially if they have enabled an automated bidding strategy or an automated rule for bidding etc. Based on that you may well imagine that while occasionally you may accrue some traffic, your ad may be ineligible for displaying for extended periods of time. And that's when you asked for a diagnosis.

 

Best,

Lakatos