Data's freshness issue
Last Monday I switched from a manual bidding strategy (with enhanced CPC) to a top page strategy and suddenly I realised that clicks and conversions seemed almost stuck (we can see some clicks and conversions going through though). It’s only the following morning that I can see more plausible stats on the platform. This morning I’ve reverted to manual bidding strategy with enhanced CPC however I'm still hit by that delay affecting the stats´ freshness. Some useful details:
- the account’s never experienced anything similar
- the tracking code hasn’t been amended
- no drastic changes have been made to the campaign
An idea how to fix it?