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Components of Quality Score affect Ad Rank

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# 1
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Hi everyone! 
Hope all good, hope all fine

I need a little bit of explanation for QS.
I have read that following metrics has huge impact on QS, such as:

1)  Ad's expected CTR;

2) Display URL's past CTR;

3)The quality of landing page;

4) Ad/search relevance;

5) Geographic performance;

6) Your targeted devices;

So my question is: how Adwords will calculate some of these metrics (where historical data is taken into consideration and has impact on QS) if I am new account? 

Many thanks,

1 Expert replyverified_user
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Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Components of Quality Score affect Ad Rank

Top Contributor
# 2
Top Contributor
Hi there;
Please read Google's white paper on Quality Score;
http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Marija Hris
April 2016

Re: Components of Quality Score affect Ad Rank

Top Contributor
# 2
Top Contributor
Hi there;
Please read Google's white paper on Quality Score;
http://services.google.com/fh/files/misc/settling-the-quality-score-whitepaper-final.pdf
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Components of Quality Score affect Ad Rank

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# 3
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Many thanks MosheTLV