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Company Name change in ads/Trademark problem

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys


A client has changed name and website address but we will continue using the same Adwords account. We want to reflect that in ad text, as searchers might still look for the old name.


Our ads with the new URL are disapproved when writing “formerly Hotel X”, as it is trademarked. 

We cannot use the old URL either as it is disapproved because of the site's redirect to the new URL.


Is there a form on Adwords to cancel or de-register our trademark on Adwords? Or have both trademarks connected?

What is the best practice for name changes on adwords?


Eagerly await your help




1 Expert replyverified_user

Company Name change in ads/Trademark problem

Top Contributor
# 2
Top Contributor

Hi Jason,


This should be relatively easy for you to fix given that you are the trademark owner of Hotel X. You can fill out the form found at this website:


Jim Vaillancourt, AdWords Top Contributor, LinkedIn
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