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Cant create adgroups in adwords

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# 1
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I have created a Universal campaign but i cant create any adgroups for it.

If i create any other type of campaign i can see the steps for creating Adgroups while setting up campaign itself but i did not see it for universal campaign. Does that mean universal campaigns does not need adgroups ?

1 Expert replyverified_user

Cant create adgroups in adwords

[ Edited ]
Top Contributor
# 2
Top Contributor

Hi @sreejith c,


In universal app campaigns, your entire campaign can be considered an ad group.

 To promote another app through universal app campaign, you need to create different campaign.


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Re: Cant create adgroups in adwords

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# 3
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So where do i specify keywords for my ads if i cant set adgroup and ads?