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Broad Match Modifier

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I wanted to know if the broad match modifier enables to appear with the same combination of words + other words.

 

Example : If I have as a keyword +energy +gas, will my announce appear when someone types "buy energy contract with gas" ? Or would I need a broad match type to appear on such query ?

 

I read the Google Support (https://support.google.com/adwords/answer/2497702) but it doesn't say...

 

Thanks a lot Smiley Happy

2 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author Elisa L
July

Broad Match Modifier

Top Contributor
# 2
Top Contributor

Hi @elisa l,

 

+energy +gas will also trigger to show ad for buy energy contract with gas. Keyword with +sign should be in user query in any order. There can be additional keywords in query.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Elisa L
July

Broad Match Modifier

Top Contributor
# 2
Top Contributor

Hi @elisa l,

 

+energy +gas will also trigger to show ad for buy energy contract with gas. Keyword with +sign should be in user query in any order. There can be additional keywords in query.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Broad Match Modifier

Top Contributor
# 3
Top Contributor

Hi @elisa l,

 

Yes, you keyword is eligible to trigger the ad on this query until any negative keyword is restricting it.

 

Here is the help file regarding the BMM

About broad match modifiers


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Broad Match Modifier

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Neha,

Thanks a lot.