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Bid More than Max CPC

Follower ✭ ✭ ✭
# 1
Follower ✭ ✭ ✭

Google is charging more than Max CPC even though i did not opt for any Bid Strategy like Enhanced CPC or Search Page Location etc. Then why is it charging more?

Bid More than Max CPC

Follower ✭ ☆ ☆
# 2
Follower ✭ ☆ ☆

Hi @Amit k,

 

Please go through the keywords tab and check the bid amount for your ad triggering keywords. Sometimes we can see that the keywords bid is more than max. CPC. So set your keyword bids accordingly.

 

Regards,

Vamshi.

Bid More than Max CPC

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆

HI Amit k,

 

This can happen if you opt for Location or Device Bid Adjustments .

 

For more visit - https://support.google.com/adwords/answer/2732132?hl=en

 

Hope it is Helpful Smiley Happy

Bid More than Max CPC

Explorer ✭ ✭ ✭
# 4
Explorer ✭ ✭ ✭

Hello @Amit k

 

I would recommend you to check your keywords tab. You Ad Group default bid would be less than the average CPC bid for the keywords but when you click on your keywords tab, you will see higher bids for keywords to show in the results.

 

Else, you will not be charged more than the max CPC, please recheck once again if there is any other bid strategy mentioned.

 

Thanks,

Aslam