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Bid Adjustment Ad Schedule

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# 1
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I want to increase the bid by 20% between 9-10AM, 12-1PM, 1-2PM and 2-3PM for a campaign. I want the campaign to continue to run 24/7. Is this possible? Please let me know.


Thank you.

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Jeff K
March 2016

Re: Bid Adjustment Ad Schedule

Rising Star
# 2
Rising Star
Hey Jeff,

Yes this is possible. Select the campaign and navigate to Settings > Ad Schedule. Once there click the "+ad schedule" link and create five time periods: 12am - 9am, 9am-10am, 10am-12pm, 12pm-3pm, and 3pm-12am. Once this is done save and set the bid adjustment to +20% for the two periods that you mentioned: 9-10am and 12-3pm. Make sure you add the other time ranges as specified with a bid adjustment of 0% otherwise your ads won't show during that time. Also note that you can only break a day up into six periods.

Jim Vaillancourt, AdWords Rising Star, LinkedIn
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