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Before creating the first Adwords campaign and PAY for it, I want to make a keyword analysis

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# 1
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Before creating the first campaign and PAY for it, I want to make a keyword analysis with keyword planner. Why do I have to pay for a campaign before I am sure the keyword I want to use is the most suitable! I could do that months ago in another account. Thank you.

2 Expert replyverified_user

Before creating the first Adwords campaign and PAY for it, I want to make a keyword analysis

Top Contributor
# 2
Top Contributor

Hi @Maximizidea b,


Sorry, you cannot do what you are seeking to do. There was far too much abuse on the system and so everyone has to have an account set up and have an active campaign with spend. This change took place earlier this year (2016) and remains in effect now. 


Kind Regards,



Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile




Re: Before creating the first Adwords campaign and PAY for it, I want to make a keyword analysis

Top Contributor
# 3
Top Contributor

an active campaign (paused or running) with a budget and
proper, valid, billing information are now required to use the
keyword-planner -- the cost of a running campaign is per-click.


keyword-planner access was restricted due mainly to misuse.


(a) if the account has been fully created and the entire
sign-up flow has been completed, including billing details
and a campaign then, the tools-tab should appear atop the
main menu-bar, aside home, campaigns, and opportunities --
keyword-planner will then be under the tools-tab:
if not, try resetting the browser-window zoom-level to 100% scale.


note that if a manager-account (my-client-center) is being used then,
a client-account must be created (linked) and selected first, before
the tools-tab will appear -- these are account/campaign specific tools.


importantly: to not be charged, be absolutely certain that all campaigns
are paused; otherwise, the advertising-clicks will be continually charged --
no matter how well or poorly designed the advertising campaigns may be.


also importantly, most keyword-planner features require an ad campaign
with a budget to help calculate accurate and appropriate information.


exact steps on how to pause (suspend) a campaign are currently here:


(b) however, if an account has been fully created and the entire sign-up-flow
has been completed, including a (paused) campaign and proper billing details,
but the keyword-planner still cannot be accessed or an issue still exists then,
a support-specialist at google may be contacted directly --


(c) otherwise, keyword-planner is mainly to help improve paid-advertising or
existing ad-campaign research -- not for general or aggressive search-term,
search-ranking, search-engine-optimization, or any related analysis.


note that ad-campaign budgets, ad-auction bids, the type of product or service
advertised, customer behavior, overall account performance over time, clicks,
competitor bids, match-types, quality-scores, targeting, advertising-spend
in relation to google's recommended ranges, spend-on-advertising over time,
how the tool is used, usage frequency, actual past or expected trends, and
many other advertising related actions, may statistically skew or temporarily
inhibit, useful or actionable keyword-planner results.


keyword-planner offers the following features for paid-advertising research:
- search for keyword/ad-group ideas for use in a paid advertising-campaign;
- help select competitive bids and budgets to use with a paid ad-campaign;
- forecast keyword performance with respect to a budget/paid ad-campaign;


(d) otherwise, google-trends is available for generic, cursory pre-campaign
or prolonged search-term, search-engine-optimization, or related analysis
and currently requires no billing details, no budget, no ads, no bids, and
no account information whatsoever:


see also