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Are law firms not allowed to do remarketing anymore?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was told by AdWords' support team that law firms aren't allowed to do remarketing.

1 Expert replyverified_user

Are law firms not allowed to do remarketing anymore?

[ Edited ]
Participant ✭ ✭ ✭
# 2
Participant ✭ ✭ ✭

A lot of legal services are prohibited under Google policy for remarketing, per link below.  I ran into that a month ago and spoke to Google about it. 

 

Google doesn't allow remarketing for services which might embarrass someone if there computer screen was seen by others later. 

 

Here's a Google article about the type of services restricted:

 

https://support.google.com/adwordspolicy/answer/143465?hl=en

 

My client impacted is a criminal defense attorney.  It is possible that there are other types of attorneys where remarketing is allowed. I recommend you contact Google support to be certain.

 

They fairly recently tightened that up. 

 

hth!

 

Are law firms not allowed to do remarketing anymore?

Top Contributor
# 3
Top Contributor

Remarketing by law firms might reveal / imply  personal financial or legal history, hence - not allowed.

This falls under personal hardship

>>"We understand that users don’t want to see ads that exploit their personal struggles, difficulties, and hardships, so we don’t allow personalized advertising based on these hardships. Such personal hardships include health conditions, treatments, procedures, personal failings, struggles, or traumatic personal experiences. You also can’t impose negativity on the user."

https://support.google.com/adwordspolicy/answer/143465?hl=en

 

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Are law firms not allowed to do remarketing anymore?

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

My account manager led me through setting up remarketing lists in early May. Two of four just got disabled. He told me to call Google support and I was told they are not allowed for the reasons already given. Hopefully all of Google will learn about Google policies soon. 

Are law firms not allowed to do remarketing anymore?

Top Contributor
# 5
Top Contributor

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Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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