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Anyone else seeing strange new SERP formats?

[ Edited ]
Explorer ✭ ✭ ☆
# 1
Explorer ✭ ✭ ☆

Hello everyone, 

 

Has anyone else been seeing some strange results page formats in the Ad Preview Tool lately?

 

I've noticed a few oddities recently with the Ad Preview Tool:

  • More frequently showing SERPs without ads
  • Map pack in the middle of the SERP (sandwiched between organic with 1-2 ads on the bottom)
  • and now this, from top to bottom: Twitter panel, 8 organic results, Top stories, map pack (and no ads)

 

serp.png

 

In my opinion, the search term is pretty odd to warrant a Twitter panel and top news stories... 

 

Anyone seeing other strange formats?

 

Allie 

1 Expert replyverified_user

Anyone else seeing strange new SERP formats?

Top Contributor
# 2
Top Contributor

This seems to be another  format (among several) Google is testing.

I have seen SERP with no ads. Remember that there is a threshold of ad rank  for an ad to be shown.

>>" ...That's why every ad needs to meet a minimum Ad Rank threshold in order to show. You might often find that there are no ads on a page, even when an advertiser is bidding on the query that generated those results

https://support.google.com/adwords/answer/156066?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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