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Adwords suspension for trademark violation

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Our account was suspended last week because 'it doesn't comply with our Advertising Policies and our AdWords Terms and Conditions'. We had no warnings beforehand that we had disapproved ads and received just the suspension email.

We have identified this suspension down to two Trademark names from brands which we officially sell. We have asked both brands to fill in the Trademark permission form which they have both done so. Today we received an email saying our account is permanently banned still.

Any advice?

3 Expert replyverified_user

Adwords suspension for trademark violation

Rising Star
# 2
Rising Star

Hi Stuart,

 

Regrettably it's pretty common for Google to suspend an account without warning.

 

Did Google tell you that the reason for the suspension was your use of those two trademarked names? In my experience the reason for suspension was likely something else.

 

Statistically your chances of getting unsuspended aren't great, but your best plan of action is to get as much information about the reason for suspension as possible (call Google using the info here: https://support.google.com/adwords/answer/6273970) and then fix the problem Google identifies.

 

Outside of that, you'll want to make sure that your website strictly follows all other policies. For example, if you sell products related to health make sure that you have robust disclaimers on all of your pages and next to any testimonials or before/after pictures.

 

I hope that helps!

 

John

 

Adwords suspension for trademark violation

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi John,

From going through the account after the suspension we had disapproved ads for two particular brands with the Trademark notice next to them. Nothing else was disapproved.

Cheers

 

Stuart

 

Re: Adwords suspension for trademark violation

Top Contributor
# 4
Top Contributor

Hi there;
What was the reason for suspension mentioned in the email received from Google? (Look for this email - it is the key for understanding the issue)
Please share the URL of the site suspended.

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Adwords suspension for trademark violation

Top Contributor
# 5
Top Contributor

Given that advertisers cannot know which trademarked names are not allowed until after they make an ad, this will not be the reason for your account suspension - unless it was something you did over and over again.

 

As Moshe says, find the original suspension email.

 

 

Adwords suspension for trademark violation

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭

hi Stuart, 

 

the trademark issues could be the reasons for the suspension or there could be others. sometimes Google doesnt tell you the reason why you were suspended and getting more information is normally hard. get a specialist to look at your site and maybe they could help you. 

 

regards,

 

Zaby

 

Adwords suspension for trademark violation

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Our email stated:

Hello AdWords Advertiser,

 

Your AdWords account has been suspended because it doesn't comply with our Advertising Policies and our AdWords Terms and Conditions. Please note that this means your account and any related accounts have been suspended, you can't create any new accounts, and your ads will no longer run on Google, our search partners or on Display Network placements.

 

If this is an error, we want to get your account back up and running as quickly as possible, and your Google team is here to help.

Re: Adwords suspension for trademark violation

Top Contributor
# 8
Top Contributor

As Already explained by @RobSkelton  trademark could be a reason the ads being disapproved. The reason for account suspension should be looked elsewhere;

Please share the website URL in question

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Adwords suspension for trademark violation

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Moshe,

Apologies - www.treatyourskin.com

We are using the shopping cart Bigcommerce which does not separate out product variations for the shopping feed. Never has done, and is a known issue as they are currently working with Google to update their product feed.

Cheers

Stuart

Adwords suspension for trademark violation

Rising Star
# 10
Rising Star

Hi Stuart,

 

Google looks very strictly at websites which have anything to do with health and wellbeing. From a quick look through your website I see a couple things which could be problems:

 

1. Unverifiable claims (e.g. "Skin Accumax has been clinically proven to reduce acne and is a must for anyone suffering from problematic skin.") To say it's clinically proven, you need to link to the official results of the clinical trials.

 

2. Google wants to see disclaimers next to reviews (e.g. "Individual results may vary").

 

3. Don't say things like "this product will have X effect" or "this product is guaranteed to have X effect". You have to say "may" or "could" instead of "will".

 

I think you'll need to do a complete audit of your website and make changes along the lines of what I outlined above, and then you may be able to get it unsuspended. No guarantees.

 

I hope that helps!

 

John