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Adwords conversion tracking - cant see profits

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello folks,

We have a problem with adwords. We see the costs, the conversions but never the profit. Could it be a bad piece of code? We did copy the pixel from adwords.

This is the pixel on our success page:


<!-- Google Code for Adwords verkoop Conversion Page --><script type="text/javascript">/* <![CDATA[ */var google_conversion_id = 958340375;  var google_conversion_language = "en";  var google_conversion_format = "3";  var google_conversion_color = "ffffff";  var google_conversion_label = "21n0CNvWiWkQl7r8yAM"; var google_conversion_value = 1;  var google_conversion_currency = "EUR";  var google_remarketing_only = false;  /* ]]> */</script><script type="text/javascript" src="//www.googleadservices.com/pagead/conversion.js"></script><noscript><div style="display:inline;"><img height="1" width="1" style="border-style:none;" &currency_code=EUR alt="" src="//www.googleadservices.com/pagead/conversion/958340375/?value=1.00&currency_code=EUR&label=21n0CNvWiWk...>

 

My tag manager says:
Conversion Value in the <noscript&gt; tag 1.00
Conversion Value should be prefixed with standard currency.
Missing line breaks may cause issues.
Code should be placed directly above the closing <body> tag.

Would love some help!

Thanks in advance,
Dennis

1 Expert replyverified_user

Adwords conversion tracking - cant see profits

Top Contributor
# 2
Top Contributor

Hi Dennis,

 

That conversion code will only show the number of conversions.

 

For it to show your sales figures in AdWords the code needs to be modified, so that var google_conversion_value = 1 reflects the sale amount. How this is modified will depend on the code/CMS your website uses.

 

For some popular CMSs this can be achieved through a plugin, or they provide instructions on how to modify the code.

 

 

Adwords conversion tracking - cant see profits

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks a lot Rob.

If I understand you correctly: the code I use is ok, but the CMS has to do the other part of the job in their system?


Thanks again for helping me out.

Adwords conversion tracking - cant see profits

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Dennis,

 

The AdWords conversion code needs to be adjusted. Here's an example, but this will vary depending the code/CMS you are using:

 

var google_conversion_value = 0;

if (<%total_value%>) {   google_conversion_value  = <%total_value%>;   }

 

Another example:

 

var google_conversion_value = 1;
if (<? echo $transactionamount ?>) {
  var google_conversion_value = <? echo $transactionamount ?>

 

It really depends on your CMS - which one are you using? And which shopping cart plugin, if there is one.