Adwords Analytics Integration Issue
I linked my ad word account with Analytic .But My bounce rate data is not populating ?
Means If I check in Google analytic It show me bounce rates for all Paid keywords (Adwords) but As ad word is linked in Adword Interface it still shows 0% bounce rate ?
Re: Adwords Analytics Integration Issue
There could be a couple things preventing you from viewing Google Analytics data (like bounce rate) in Google AdWords. Here are my troubleshooting questions:
- Is auto-tagging enabled in AdWords? This is required to import Analytics data to AdWords.
- Are you importing the correct Analytics view? Many Analytics properties have multiple views so ensure that you link to the correct one AND select "import site metrics".
- Are you viewing a valid date range in AdWords? When you link AdWords to Analytics to pull in engagement metrics like bounce rate they are NOT populated retroactively.
- This means that if you linked AdWords to Analytics on July 20th you would be unable to view bounce rate at the keyword level in AdWords for July 9th
- Also note that engagement metrics like bounce rate don't populate at the keyword level in AdWords for the current day (at least in my accounts)
Hope this helps,
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