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Adword account network details

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hey had a query : 

In google adwords, search network include cpc or cpm? in display network, does it include only cpm or both?

 

 

Also are the websites in search network included in Display network?

 

 

thanks

2 Expert replyverified_user
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Accepted by topic author Netizen W
November 2015

Re: Adword account network details

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello @Netizen W

As per i understand your question:
In google adwords, search network include cpc or cpm? -- Search Networks works on CPC and CPA

Display Network -- CPC, CPM, CPA.

For more details refer: https://support.google.com/adwords/answer/2459326?hl=en&ref_topic=3119128

Also are the websites in search network included in Display network? -- what do you mean by this please explain.
Because placement targeting option is for display network only not for search network.

All the Best

Ana


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Re: Adword account network details

Top Contributor
# 2
Top Contributor
Hi Netizen,

In search network bidding available is CPC or CPA (only used under certain criteria).
For display only you may opt any either CPC or CPM. So answer is Both for display campaigns.

Search Network don't show ads on websites, it shows only on Google search and its partners.(simply a search is required).

Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’
Marked as Best Answer.
Solution
Accepted by topic author Netizen W
November 2015

Re: Adword account network details

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆
Hello @Netizen W

As per i understand your question:
In google adwords, search network include cpc or cpm? -- Search Networks works on CPC and CPA

Display Network -- CPC, CPM, CPA.

For more details refer: https://support.google.com/adwords/answer/2459326?hl=en&ref_topic=3119128

Also are the websites in search network included in Display network? -- what do you mean by this please explain.
Because placement targeting option is for display network only not for search network.

All the Best

Ana


Re: Adword account network details

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
hey thanks for reply..

i mean - are the websites which are included in search network , also included in list of websites which are available in display network

Re: Adword account network details

Top Contributor
# 5
Top Contributor

Hi Netizen,

 

Welcome to the community!

 

Search Network show ads on Google Search Page and Search Partners. And Display Network show ads on millions of websites (placements), blog, gmail etc, that shows google ads. Here is resource which can clear all your doubts about campaign types and Network Types.

 

https://support.google.com/adwords/answer/2567043?hl=en#campaign_types

 

Let us know if you have follow up questions.

 

Thanks

Neha

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Adword account network details

Explorer ✭ ✭ ☆
# 6
Explorer ✭ ✭ ☆
Yeah, you can check them under dimension section in search campaign and copy the website in which you want your ads to be displayed and put them in display campaign by adding under placements.

Re: Adword account network details

Top Contributor
# 7
Top Contributor

@Ana A Which placements to see for search Campaign under dimensions tab? Can you please explain, I am bit confuse with the statement above?

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Adword account network details

Explorer ✭ ✭ ☆
# 8
Explorer ✭ ✭ ☆

@NEHA Gupta

 

Yeah... wrote a bit wrong in last statement... i meant that you can check placement for Display Campaign not for search.

 

Thanks dear for correcting me.

 

Regards

Re: Adword account network details

Top Contributor
# 9
Top Contributor
No Problem Smiley Happy Welcome!
Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’