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Addwords Service Horrible!!!

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Horrible service opened an adwords account 6 days ago and every customer service rep changes our account to where we have only seen an add one day. Even doubled our daily budget and paying for top page bid. Can not see add from different IP address and can not even see on diagnostics tool. Tool says we are just posting your add sometimes due to our budget witch a doubled and still nothing. I spend one hour a day everyday trying to get some help.Contacted support for a supervisor and they said they would call back with in 24 hours. Nothing four days later. This new adwords account is a joke no one knows what is going on and every rep changes our account to different settings.

1 Expert replyverified_user

Re: Addwords Service Horrible!!!

Top Contributor
# 2
Top Contributor
Hang in there, Phil G. Everyone of us here has made it work, it can't be that bad. If you're not happy with AdWords support make sure you stay on after every conversation and you leave answers on their automated questionnaire. Which country are you in? Also, ask questions here in the community. Lots of experts are hanging around to help.

Julia Muller,
AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Re: Addwords Service Horrible!!!

Explorer ✭ ✭ ☆
# 3
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You should stop searching for your own ad. Every time you see your own ad, you're preventing somebody from seeing it, because you don't have the budget to show the ad to everybody.

 

Here's the situation:


@phil g wrote:

Even doubled our daily budget and paying for top page bid. Can not see add from different IP address and can not even see on diagnostics tool. Tool says we are just posting your add sometimes due to our budget witch a doubled and still nothing


Simply put, if you see the "due to your budget" message in Ad Preview, it means that Google can't show your ad for every search that matches your keywords, because the clicks you'd get would go over your daily budget.

 

Google's got a lot of data to work with, and they're pretty good at predicting how campaigns will perform from day to day.  When you create a campaign, here's some of what they predict:

 

1) How many searches are going to match your keywords every day. Let's call those your "probable impressions."

 

2) Your CTR for those impressions, which gives them an estimate of how many clicks you'll get if your ad is shown for every impression. Let's call those your "probable clicks."

 

3) The average CPC cost for those clicks, which lets them predict how much you'd spend if your ad showed every time. Let's call that your "probable cost."

 

If that probable cost is higher than your daily budget, you can't afford to show your ad every time somebody searches for your keywords. So, Google doesn't.

 

If you're using "standard" ad scheduling, Google 'spaces' your ad auction entries throughout the day, based on how close your daily budget is to probable cost. For example, if your budget is 50% of the probable daily cost, your ad is only going to be entered into about half the auctions that match your keywords. If your budget is only 1% of the probably daily cost, your ad is basically entering every 100th auction.

 

That's why you shouldn't search for your own ad. If you saw it, you probably made AdWords skip showing it to the next person who searched for your keywords!

 

(If you're using accelerated delivery, AdWords doesn't space out the ads -- it just starts showing them for every matching search, until your run out of money. Not a good idea for beginners, unless they want their budget spent before breakfast.)

 

Frankly, searching for your own ads is the stupidest way to measure performance. You have performance numbers in the account, and they're accurate. If they say your ad has impressions, then your ad has impressions.

 

 

Google's reps suggested raising the budget because they just want you to stop yelling at them, probably.

 

The only thing that will permanently get rid of that "due to budget" message is raising your budget until you can afford 100% of the clicks you'd get from running your ad 100% of the time. I'd recommend working on other things first, like making sure the campaign is profitable.