AdWords vs AdWords express[ Edited ]
April 2017 - last edited April 2017
My competitor ad is always on top of the page. Is it because he is using AdWords or that his budget is high that mine. I am using AdWords express and my budget is low. Can we use the same platform and can he still rank high that mine
AdWords vs AdWords express
Thanks for posting in the AdWords Community! AdWords Express and AdWords ads compete in the same auctions. AdWords just offers a greater level of control and customizability that some advertiser can use to improve their ad positioning. You can learn more about some of the differences here.
A number of reasons factor into positioning for your ads that you can learn more about here.
We hope this clears things up and gets you going in the right direction.