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AdWords vs AdWords express

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

My competitor ad is always on top of the page. Is it because he is using AdWords or that his budget is high that mine. I am using AdWords express and my budget is low. Can we use the same platform and can he still rank high that mine 


please help 

1 Expert replyverified_user

AdWords vs AdWords express

Google Employee
# 2
Google Employee

Hi Amos,


Thanks for posting in the AdWords Community! AdWords Express and AdWords ads compete in the same auctions. AdWords just offers a greater level of control and customizability that some advertiser can use to improve their ad positioning. You can learn more about some of the differences here.


A number of reasons factor into positioning for your ads that you can learn more about here.


We hope this clears things up and gets you going in the right direction.




AdWords vs AdWords express

Explorer ✭ ✭ ☆
# 3
Explorer ✭ ✭ ☆

With AdWords express account you are more dependent on Google, and with AdWords (ordinary) you have more flexibility and thus better chance to get more exposure, CTR and ROI.

Good luck.