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AdWords Spammy Clicks

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

I posted an ad for my web design agency a couple days ago. Since I posted it, my dashboard shows the ad has been clicked 32 times and I received a verified call.

 

Besides the fact that the call was a silent humming when I picked up. When I looked to see where the "clicks" where coming from, the main source was sex and porn searches???? Theres nothing I would like to be associating my ads with less than porn! Not even remotely close to my target audience. Kind of makes me want to pull out of the whole campaign completely. When I set it up I clearly stated I was in the website design category and created a 40 mile radius from my location.

 

Screen Shot 2017-03-13 at 3.14.34 PM.png

 

 

Is there a way to correct this? I mean, I know I can shut them off, but I would like those paid "clicks" to be undone. I don't want any of my budget spent on anything spammy at all.

 

Thanks

Mike

1 Expert replyverified_user

AdWords Spammy Clicks

Top Contributor
# 2
Top Contributor

Hello, Mike. Are you familiar with how keyword match types work in AdWords? Because using keywords such as video or website can certainly trigger your ads for searches such as the ones you're showing us.

 

Also, using a bidding strategy such as "maximize clicks", together with a very loose keyword targeting is a surefire strategy to tell the system "take any search term that is remotely related to my keyword and bid as much as necessary to get me a click".

 

Here's how keyword match types and bidding work in AdWords:

 

https://support.google.com/adwords/answer/2497836?hl=en

https://support.google.com/adwords/answer/6268626?hl=en

 

My advice at this point would be to focus on more tight keywords, as many negative keywords as you can think of and also a bidding strategy that offers more control, such as manual CPC and then manual + Enhanced CPC.

 

Hope it helps.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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