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Ad words pointing to wrong url

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

my ad is set to point to www.vnnusa.com and has worked fine for months. Now it points to: http://www.vnnusa.com/?gclid=CjwKEAjwka67BRCk6a7_h_7Pui8SJABcMkWRoFbepCayKJXANiMLkoQGNwDV7TiQH5UHm2f...

 

I cant see any settings that would create this. Thanks, Scott

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
June 2016

Re: Ad words pointing to wrong url

Top Contributor
# 2
Top Contributor
Hi Scott,

When you use auto-tagging AdWords appends a GCLID in order to track performance and pass information to AdWords and Analytics. It's essentially a click ID. It will not change where users end up on your site. In general, parameters can be added to urls by using a ? at the end of the actual URL. You could add any tags you want and it would not impact where the user lands on the website. This is a common practice in digital marketing.

Google says: "When you enable auto-tagging, a parameter called gclid is added to your landing page URL when a user clicks over to your site from an ad."
https://support.google.com/analytics/answer/1033981?hl=en

You can read more about the information that is passed through the GCLID here - https://support.google.com/analytics/answer/4588454?hl=en#what-does-gclid-represent

Hope this helps!

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
June 2016

Re: Ad words pointing to wrong url

Top Contributor
# 2
Top Contributor
Hi Scott,

When you use auto-tagging AdWords appends a GCLID in order to track performance and pass information to AdWords and Analytics. It's essentially a click ID. It will not change where users end up on your site. In general, parameters can be added to urls by using a ? at the end of the actual URL. You could add any tags you want and it would not impact where the user lands on the website. This is a common practice in digital marketing.

Google says: "When you enable auto-tagging, a parameter called gclid is added to your landing page URL when a user clicks over to your site from an ad."
https://support.google.com/analytics/answer/1033981?hl=en

You can read more about the information that is passed through the GCLID here - https://support.google.com/analytics/answer/4588454?hl=en#what-does-gclid-represent

Hope this helps!

-Tommy
Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer.’