Ad not triggering, aware of QS
I have an issue with an ad, I have increased max bid to 5 euro which should be quite high for the specific terms chosen.
The terms chosen are very specific and would only return on my own product/brand name.
Now do I understand the quality score system, except this would optimize related words and not the words I want the add to be triggered on? I am only interested in directing visitors to the correct site instead of finding any website with my brand name in it.
How can this be done?
Re: Ad not triggering, aware of QS
Hi @GP F if the terms you're using are very specific, especially if you're targeting a small geographical region, it could simply be that no one is searching for those terms. What match type are you using for your Keywords (I presume you're running a Search Campaign)?
Quality Score is primarily about calculating your position within an auction. It doesn't influence the actual match of a search term to a Keyword, only the position of your Ad after the Keyword has been matched. Does this answer your question?