2.1K members online now
For issues or questions regarding logging in, account access, or account security
Guide Me

Account Paused for LAte Payment - Back on But Bad Metrics!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

We were a day late in paying our adwords bill. Actually, it was processing the day it was turned off Smiley Happy


Anyway, it was back on the next day. This isnt an everyday thing. The account is 12 years old and this is the 1st time.


Before the account got paused, our CPA was around $15, with 50-60 orders a day. Since then, the CPA is in the $35 range with 30 or so orders per day.


Having never experienced this, any idea how long it will take things to get back to normal?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author mtty74

Account Paused for LAte Payment - Back on But Bad Metrics!

Top Contributor
# 2
Top Contributor



Your account is now newly entering the auctions again and will mature as time moves forward. There is no set timeline for this to happen as it is a constant factor with lots of variables. Just give it time and things will smooth out. 


Kind Regards,



Google AdWords Top Contributor | Google Partner | GYBO | Local Guide | My Profile