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Account Paused for LAte Payment - Back on But Bad Metrics!

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# 1
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We were a day late in paying our adwords bill. Actually, it was processing the day it was turned off Smiley Happy

 

Anyway, it was back on the next day. This isnt an everyday thing. The account is 12 years old and this is the 1st time.

 

Before the account got paused, our CPA was around $15, with 50-60 orders a day. Since then, the CPA is in the $35 range with 30 or so orders per day.

 

Having never experienced this, any idea how long it will take things to get back to normal?

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Marked as Best Answer.
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Accepted by topic author mtty74
May 2017

Account Paused for LAte Payment - Back on But Bad Metrics!

Top Contributor
# 2
Top Contributor

Hi,

 

Your account is now newly entering the auctions again and will mature as time moves forward. There is no set timeline for this to happen as it is a constant factor with lots of variables. Just give it time and things will smooth out. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile


 


 


 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author mtty74
May 2017

Account Paused for LAte Payment - Back on But Bad Metrics!

Top Contributor
# 2
Top Contributor

Hi,

 

Your account is now newly entering the auctions again and will mature as time moves forward. There is no set timeline for this to happen as it is a constant factor with lots of variables. Just give it time and things will smooth out. 

 

Kind Regards,

 

James

____________________________________________________________
Google My Business & Google AdWords Top Contributor
Google Partner | GYBO Agency | Local Guide | My Profile